Quora is the world’s biggest question and answer platform with over 400 million active users globally. Quora is also the 17th most popular social media platform globally, based on user count.
Quora has questions on over 300,000 different topics in fields of technology, science, the arts, and you name it. People ask 5k to 7k questions on the platform every and it drives a lot of engagement with an average user spending 4 minutes each visit.
We have broken down the platform’s demographics, usage and financials in this post. If you are a marketer looking to use Quora in your strategy, you are in for a treat.
Quora Statistics 2024 (Top Picks)
- Quora has over 400 million monthly active users as of 2024.
- There are 148 million Quora users in the United States.
- The majority of Quora users fall into the 25 to 34 age group.
- People ask around 5000 to 7000 questions on Quora daly.
- Quora has over 300,000 topics across 24 languages.
Company Overview
| Name | Quora |
| Founder | Adam D’Angelo, Charlie Cheever |
| Launched | 21st June, 2010 |
| Founded | June 25, 2009 |
| CEO | Adam D’Angelo |
| Valuation | $500 Million |
Number of Quora Users
400 million people actively use Quora as of 2024, that’s 33% increase from the previous year when the platform had 300 million users. Most Quora users are from the United States (37%) and India (25%).
Source: Quora For Business
Quora users by country
The United States has the most number of Quora users with 148 million active accounts, which is equivalent to 37% of the platform’s user base. India is the second largest market of Quora with an active user count of 100 million while the European region has 70.5 million active users collectively.
Here is a table showing Quora users by country:
| Country | Number of Quora Users | Share in total user count |
| United States | 148 Million | 37% |
| India | 100 Million | 25% |
| Europe | 70.5 Million | 17.6% |
| SEA | 24 Million | 6% |
| United Kingdom | 22.5 Million | 5.6% |
| MFNA | 20 Million | 5% |
| Canada | 15 Million | 3.7% |
| ANZ | 11 Million | 2.7% |
| Japan | 6.8 Million | 1.7% |
| Mexico | 3.5 Million | 0.87% |
| Brazil | 2.6 Million | 0.65% |
Source: Quora for Business
Around 40% of Quora’s traffic comes from the United States
Quora’s traffic distribution by country indicates significant user engagement from the United States, which represents 39.57% of total visits. India follows closely, accounting for 25.64%, demonstrating substantial participation from these two nations.
Furthermore, the United Kingdom, Canada, and Indonesia collectively contribute 10.62% of Quora’s total traffic.
| Country | % of Traffic Share for Quora |
| United States | 39.57% |
| India | 25.64% |
| United Kingdom | 4.62% |
| Canada | 3.59% |
| Indonesia | 2.41% |
Source: Similarweb
Around 80% of Quora traffic comes from Organic Search
Nearly 98.95% of Quora’s traffic originates from organic search and direct visits, highlighting these as the primary sources of user engagement on the platform.
Other channels like email, referrals, social, paid search, and display ads make up smaller portions of 1.05% of the platform’s overall traffic.
Here is the table illustrating the distribution of Quora users across different channels
| Channels | % of Traffic Quora Receives |
| Direct | 21.13% |
| 0.27% | |
| Referrals | 0.72% |
| Social | 0.06% |
| Organic Search | 77.82% |
| Paid Search | 0.00% |
| Display Ads | 0.00% |
Quora: Similarweb
Quora Demographics
Quora’s user demographics reflect a predominantly male audience globally, comprising 61.35% of its users. The largest age cohort is between 25 and 34 years, making up 29.47% of the user base.
Income level of Quora users
Nearly a third (28%) of adults aged 18 and above on Quora earn $100,000 or more annually, and they are twice as likely to spend time on the platform compared to LinkedIn users.
Additionally, more than half (54%) of Quora users come from households with annual incomes exceeding $100,000, highlighting its strong appeal to a financially affluent demographic.
Source: Startupbonsai, Foundation
How educated are Quora users?
Quora boasts a highly educated user base, with 65% holding a college degree and an additional 28% possessing a graduate degree. Moreover, a significant 54% of Quora users report a household income exceeding $100,000 annually.
65% of Quora users hold a college degree
A majority of Quora’s user base, comprising 65%, holds a bachelor’s degree, while 28% have attained a graduate degree, underscoring the platform’s highly educated demographic.
Source: Quora For Business
37% of Quora Users are more likely to be in a management position
37% of Quora users occupy management positions, highlighting the platform’s appeal among professionals in leadership roles within the adult population aged 18 and above.
Source: Quora For Business
Quora Users by Age
29.4% of Quora users are aged between 25 to 34, the highest among all age groups, followed closely by the 18 to 24 age group, which accounts for approximately 27.07% of users. This indicates strong participation from millennials and Generation Z on Quora.
The table below displays the distribution of Quora users across various age groups
| Age | % of Users |
| 18 -24 | 27.21% |
| 25 – 34 | 29.47% |
| 35 – 44 | 17.82% |
| 45 – 54 | 11.99% |
| 55 – 64 | 8.03% |
| 65+ | 5.48% |
Source: Similarweb
Quora Users by Gender
60% of Quora users are male, showcasing a predominant presence among the platform’s user base. In contrast, 40% are female, highlighting a significant but slightly lesser representation within the community.
Here is the table that presents the gender breakdown among Quora users
| Gender | % of Quora Users |
| Female | 43.98% |
| Male | 56.02% |
Source: Similarweb
Most subscribed topics on Quora
Technology holds the top spot with 33.9 million subscribers, followed closely by Science with 22.1 million and Movies with 19.5 million.
Movies, Music, Books, Education, and others also show significant engagement, ranging from 10.3 million to 17.5 million subscribers. These figures highlight the platform’s appeal across a broad spectrum of interests and knowledge domains.
Here is the table showing the top 15 most subscribed topics on Quora
| Topics | Most Followed / Subscribed Topics on Quora |
| Technology | 33.9 Million |
| Science | 22.1 Million |
| Movies | 19.5 Million |
| Music | 17.5 Million |
| Books | 17 Million |
| Education | 16.7 Million |
| Food | 16.2 |
| Business | 15.8 Million |
| Visiting and Travel | 15.3 Million |
| Psychology | 12.9 Million |
| History | 11.6 Million |
| Cooking | 10.6 Million |
| Photography | 10.3 Million |
Source: Quora
73.20% of Quora users prefer to access the platform via Mobile Web
7 out of 10 Quora users prefer to access the platform via Mobile Web, while approximately 3 out of 10 users opt for Desktop access. This highlights the predominant preference for mobile devices among Quora’s user base.
| Devices | % of Quora users |
| Mobile Web | 73.20% |
| Desktop | 26.80% |
Source: Similarweb
Quora has over 300,000 topics in 24 languages
Quora hosts more than 300,000 topics, providing a vast range of subjects for users to explore and discuss. This extensive content is available in 24 different languages, making the platform accessible to a diverse global audience.
Source: Quora
Most followed Quora accounts
Among the most followed accounts on Quora, Dr. Balaji Viswanathan holds a prominent position with 420,000 followers and is known for his insightful contributions on a wide range of topics like History, Politics, the IT industry, etc.
Following closely are Jimmy Wales, co-founder of Wikipedia, with 299,034 followers, and Adam D’Angelo, CEO of Quora itself, boasting 279,518 followers who engage with his perspectives on technology and entrepreneurship.
These individuals attract a large following due to their expertise, unique perspectives, and their ability to engage and interact meaningfully with the Quora community.
Here are the most followed Quora accounts, along with their respective number of followers
| Most Followed Quora Accounts | No.of Followers |
| Dr. Balaji Viswanathan | 420,000 |
| Jimmy Wales | 299,034 |
| Adam D’Angelo | 279,518 |
| Robert Frost | 194,158 |
| James Altucher | 192,006 |
| Awdhesh Singh | 160,222 |
| Richard Muller | 185,784 |
| Gayle Laakmann McDowell | 123,553 |
| Ashton Kutcher | 109,318 |
| Oliver Emberton | 113,108 |
| Mark Zuckerberg | 101,641 |
Source: Quora
Number Of Questions Asked On Quora
Every day, Quora sees an average of 5,000 to 7,000 questions posed by users, resulting in a monthly total ranging from 150,000 to 210,000 questions. This dynamic figure fluctuates based on user activity and trending topics within the community.
Source: Foundation
The Average Number of Answers On Quora
Questions posted on Quora typically receive an average of 5 answers. The number of answers can vary widely depending on the topic, with some questions attracting significantly more responses based on their relevance and interest to the community.
Source: Siteefy
Quora Revenue
In 2023, Quora achieved its highest revenue peak of $20.0 million. Over five funding rounds, the platform has raised a total of $75 million, with its latest funding round completed on January 10, 2024.
With a team of 200 employees, Quora maintains a revenue-per-employee ratio of approximately $100,000, showcasing efficient resource utilization and operational effectiveness.
Key Takeaways
Quora’s impact as a premier question-and-answer platform is evident through its impressive user base of over 400 million monthly active users worldwide. Its vast repository spans more than 300,000 topics, catering to a diverse audience seeking insights across various fields. Moreover, as mobile usage trends continue to rise, currently at 70% of Quora’s user base, the platform’s accessibility and reach are set to increase further. As Quora continues to grow and change, staying informed with these statistics will be crucial for understanding its evolving role in digital communication.
